Returning to NRG Center
The globally driven 6th annual Houston Fine Art Fair will expand in 2016 to the largest entertainment center in Texas, the spectacular NRG Center, which served as the popular site of the 2015 edition. This 350 acre entertainment complex, consisting of NRG Center, NRG Area, NRG Stadium and NRG Astrodome, hosts an amazing 750 events annually, including many of the most popular sports, concert, consumer/family/trade shows in the state of Texas. Among these are the Houston Livestock Show + Rodeo, Grand Prix of Houston, Offshore Technology Conference and the Nutcracker Market. It is home to the hugely popular NFL’s Houston Texans and the University of Houston football program.
What to Expect in 2016
HFAF aspires to reflect Houston’s sophisticated and diverse collecting practices, where art enthusiasts will encounter an international cross-section of works in all media-from past to present. The fair will feature modern and contemporary masters, mid-career and emerging artists from around the globe. HFAF also features memorable on-site installations and special projects, plus an invigorating three day program (September 22-25) of panel discussions designed for both novice and experienced collectors.
The South’s Leading Art Fair (Excluding Miami)
In just five years, HFAF has established itself as the premiere art fair in the South (outside of Miami). In 2015, the fair attracted by far, the largest turnout of fairgoers than any other fair in the southern region (12,000 attendees). HFAF presented local galleries and many international dealers that generated millions of dollars in art sales. HFAF press coverage is unmatched, as opening night was covered by the local affiliates of all 4 TV networks.
Attendance to Hit High Gear in 2016 with Cross-Promotions & Expanded Outreach
With co-promotion, co-branding and co-marketing from many Reliant Center based and simultaneously run events, HFAF is poised to continue its steady three year growth in attendance, exhibit space and art transactions generated for participating galleries. With marketing and promotional efforts also earmarked to include the affluent suburbs of Houston such as Sugar Land, Katy, Kingwood and The Woodlands, attendance is expected to far exceed its record 13,500.
A Globally Driven Fair for an International City
HFAF will continue showcasing the finest in contemporary art from all corners of the world including the Americas, Asia, Latin America, the Middle East and Europe. In efforts to design an international event for a sophisticated multi-cultural city, nearly half the exhibitors were from outside of America. In keeping with the Houston’s cosmopolitan collector tastes and context, the fair will again span the globe to recruit and showcase vibrant cross cultural contemporary art genres.
Fueling Art Sales by Integrating Major Corporate Participation
According to HAA president Jonathan Glus, “The Arts Alliance appreciates the generosity of Houston Fine Art Fair as a launch sponsor of the Arts and Business Council of Greater Houston. The relationship between arts philanthropy and corporate philanthropy is quite strong in Houston. HFAF’s generosity will help further that relationship to support Houston’s vibrant art community.”
Houston Welcomes Show Exhibitors
According to Ramon Cernuda from Miami’s Cernuda Gallery, “We have participated in the fair since it’s launch three years ago and I have been impressed by the quality of work and the organization of the fair. Houston is an important market for modern and contemporary art.”
Local Houston gallerist Devin Borden said, “This year’s impressive international exhibitor component was very exciting with an accompanying strong presence of affluent international buyers.”
Pyo Mi-Sun of Pyo Gallery from Seoul, Korea said “The collectors in Houston were very excited to see the work from the Korean galleries. This is the beginning of a very promising relationship and fertile market for work from my country.” Pyo was one of 14 Korean galleries exhibiting at the fair in an extensive section curated by the Galleries Association of Korea.
Discover why Houston is the third largest art buying market in America
With 150 museums, world-class cultural institutions, a booming economy powered by the energy sector, a thriving gallery scene , Houston is alive with vitality and creative energy and has the financial prowess to support it. The city boasts a sizable and influential base of serious art collectors and patrons, making it an ideal and untapped art fair destination. Houston currently is the fourth largest city population in America, challenging Chicago for the third spot. The Bayou City has a diverse, young and growing population. According to Forbes, Houston has, for the past two years, the fastest growing numbers of millionaires in the USA. These newly affluent professionals are involved in the visual arts and are highly art inquisitive. HFAF will build on the city’s solid bedrock of art sophistication and curiosity.